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橱柜行业管理模式浅议

作者:分类:行业新闻时间:2018-05-02 21:14:36

橱柜行业管理模式浅议

  ZISHANGSHIJIBASHINIANDAIZHIJIN,CHUJUXINGYEZAIZHONGGUOYIJINGFAZHANERSHINIANYOUYU。BIZHECENGJINGZAIXXCHUJUSHIXIYIDUANSHIJIAN。ZAIJINYINIANDESHIXISHIJIANNEI,FAXIANZHEIGEJIHUMEIYOUPINPAIZHIMINGDUDECHUJUQIYENEIBUWENTIZHONGZHONG。YUNEIXIEMINGPAICHUJU,RUOUPAI、ZHIBANGCHUJUXIANGBI,XXCHUJUZAIZUZHIGUANLI、RENCAIPEIYANGYIJIPINPAIJIANSHEFANGMIANXIANGCHASHENYUAN。 


  一、管理问题现状 


  XXCHUJUZUZHIJIEGOUSHEJIFEICHANGJIANDAN


安徽快3走势图  ZHEIGEFEICHANGJIANDANDEZUZHIJIEGOUQUESHIWENTIBAICHU。ZHUYAOWENTIRUXIA: 


  1、生产运营成本高昂 


安徽快3走势图  SHOUXIAN,DABUFENCHUJUQIYEDELIRUNZHUYAOLAIZIYUCHUJU、DAWUJIN(WANDIELAN、LALANDENG)、SHUICAOHECHUFANGDIANQIDENG。XIANZAIDEKEHUYUELAIYUEZHUIQIUBIANLIYUKUAIJIE,QINGLAIYUYIZHANSHIGOUWU,JIZAIXUANGOUCHUJUDETONGSHIZAITONGYIJIACHUJUDIANNEILIANTONGYIXIEJIBENDEPEITAOCHANPINYIBINGPEIQI。DANSHIYOUYUXXCHUJUNEIBUYUANGONGSUZHIDEQIANQUEYIJIHEZUOHUOBANZHILIANGDEYUANYIN,PINGJUNYITAOCHUJUYAO2―3CICAINENGANZHUANGWANBI,YINERWEICIZHICHULEXUDUOEWAIDECHENGBEN。QICI,QIYENEIBULANGFEIYANZHONG。YIBANYUGUKEQUELIDINGDANHOU,SHEJISHIHUISHANGMENCELIANG,RANHOUCHUSHICHUJUSHEJITUYIJIMIANFEIDESHUIDIANGAIZAOTU,YUGUKEGOUTONGXIUGAIZHIHOUZUIZHONGQUEDINGSHEJIFANGAN。SHIJIQINGKUANGSHI,SHEJISHIYIDANMIANDAYINSHEJITUDEFANGSHIYUGUKEGOUTONGXIUGAI,JINGCHANGYIWEIGUKEDESHEJITUYAOJINGGUOFANFUXIUGAI,YOUCICHANSHENGDALIANGZHIZHANGDELANGFEI。LINGWAI,YOUYUCHUJUDEMIANBANYOUGUDINGGUIGE,QIEWEIZHENGZHANGCAIGOU。YITAOCHUJUSHENGCHANCHULAIYIHOU,DALIANGDEBIANJIAOLIAODOUBEISHENGCHANGONGRENWUQINGDIDIUQIERMEIYOUJIAYILIYONG。

橱柜行业管理模式浅议

  2、部门职责不明晰 


安徽快3走势图  YIBANDIANMIANDAOGOUYUANZAIYUGUKEQIANDINGDEHETONGZHONGLIUYOUSHOUHOUFUWULIANXIFANGSHI,DANSHIGUKEJINGCHANGCAIYONG“ZHIJIEZHAOMENDIAN”DEFANGSHILAIJIEJUEWEIXIUTOUSUWENTI。RUCIYILAI,DIANMIANRENYUANSHENJIANSHUZHI,JIYAOFUZEDIANMIANXIAOSHOU,YOUYAOMIANLINZHEGUKEDEZHENGMIANTOUSU。TONGYANG,SHENGCHANBUMENYAOTONGSHIFUZESHENGCHAN、ANZHUANGYIJISHOUHOUFUWUDENGRENWU。YOUCIHENRONGYICHANSHENGXINXICHUANDIZHIHOUYIJIWUXIAOXINXICHUANDIDEXIANXIANG。 


  3、品牌知名度低 


安徽快3走势图  XXCHUJUMIANBANZHUYAOYOUSHUANGSHIMIAN、UVBAN、XISU、KAOQISIDALEI,QUEFABUXIUGANG、SHIMUDENGGAODUANCHANPIN。MUBIAOKEHUQUNZHUYAOSHIJIAGEMINGANDEGUKE。ZHEIZHONGQINGKUANGDAOZHICHANPINLIRUNZHIHENDI。ERQIEDANGWANQIANQIYEDOUZAIWEIQIPINPAIJIANSHEJIJIXINGDONGZHISHI,XXCHUJUQUEZAIPINPAIJIANSHESHANGBUZUOWEI。YINCIGUKEJINGCHANGHUIFACHU“ZAPAIZI”DEZHIYI。 


  二、原因分析 


  JINGGUOSHANGSHUDUIXXCHUJUWENTIXIANXIANGDEMIAOSHUHOU,BIZHEDUIZHEIZHONGXIANXIANGCHANSHENGDEYUANYINZUOLEJIANDANDEFENXI。 


  1、管理制度的缺位 


  GUANLIZHIDUDEQUEWEIZAOCHENGLEHENDUODUANMINGDECHUJUQIYE。GUANLIBIXUYAOKAOZHIDU,YONGYOUWANSHANDEQIYEGUANLIZHIDUSHIYIGEQIYECHENGSHUDEBIAOZHI。GUANLIWENTIDEGENJIEZAIYUZHENGGEGUANLITUANDUI。《DIWUXIANGXIULIAN》ZHONGDUIGUANLITUANDUIDEDINGYISHI:YOUBUTONGBUMENDEYIQUNYOUZHIHUI、JINGYANHEZHUANYENENGLIDERENSUOZUCHENGDETUANTI。XXCHUJULIYINGYEYOUZHEIYITUANDUI,DANYOUYUGUANLIZHIDUDEQUESHI,SHIDEYUANBENYINGGAIFAHUIDEZUOYONGQUEMEIYOUFAHUIDEJIHUI。SHANGZHISUOYOUZHEDEQUEWEI,SHIDEQIYESHIQUJIANGUAN,NEIBUGUANLIAOZHUYIYANZHONG,TOUJIQUQIAO、JINGSHENHUANSANSHIYOUFASHENG。HAFODAXUEZHANGQIYANJIUGUANLIXINGWEIDEXUEZHEAJIRUISIZHICHU,MUQIANTUANTIXUEXIXIAOGUOBUZHANGSHIYINWEIDABUFENGUANLIZHEHAIPA,ZAITUANTIZHONGHUXIANGZHUIGENJIUDIDEZHIYIQIUZHENSUODAILAIDEWEIXIE。XUEXIAOXUNLIANSHIWOMENHAIPACHENGRENZIJIBUZHIDAODAAN;DADUOSHUDEGONGSIZHIJIANGLISHANYUTICHUZHUZHANGDEREN,ERBUJIANGLISHENRUZHIYIFUZAWENTIDEREN。ZHONGSHIWOMENJUEDEMEIYOUBAWO,WEILEBAOHUZIJI,YEBUHUILUCHUWUZHIDEYANGZI。JIEGUORENHEDUIQIANZAIWEIXIEDETANJIUDOUBEIDUSILE。 


  OUBAIENZHICHU,YUANGONGGERENDECHONGFENFAZHAN,DUIYUQIYEZHUIQIUZHUOYUEDEMUBIAOZHIWEIZHONGYAO。YAOXIANGXINSHENGHUOZHONGGAOSHANGDEMEIDEYUJINGJISHANGDECHENGGONG,BUDANMEIYOUCHONGTUERQIEKEYIJIANDE;SHISHISHANG,ZHANGQIERYAN,GENGYOUXIANGFUXIANGCHENGDEXIAOGUO。OUBAIENCONGTADEGUANDIANSHUOMINGZUZHIWEISHENMEBIXUZIWOCHAOYUE。YOUXIEQIYEHUOXUBUYONG“ZIWOCHAOYUE”DEZIYAN,DANTAMENTONGYANGJIANCHIYUANGONGDECHENGZHANG。ZIWOCHAOYUECENGCIGAODERENSHIYUANYEGAO,QIEGENGWEIZHUDONG,GONGZUOSHANGDEZERENGANSHENERGUANG,XUEXIYEGENGKUAI。 


  2、缺乏品牌建设 


安徽快3走势图  XXCHUJUCHANPINDINGWEIDIXIA,QIEQUEFAPINPAIXUANCHUANYUWEIHUYISHIHECELVE。SUIZHERENMENSHENGHUOSHUIPINGDETIGAOYIJIDUISHENFENDIWEIXIANGZHENGDEZHUIQIU,ZHEIZHONGZOUDIDUANLUXIANDECHANPINHENXIANRANSHIHENNANYINGHESHICHANGDEXUQIUDE。LINGWAI,DIDUANCHANPINYIWEIZHEDIJIAGE、DIFUJIAZHI,YINERCHANPINDEHUOLIKONGJIANXIAZHAI。 


  三、改进的措施与建议 


  XXCHUJUMUQIANQUESHAODESHIPINPAI,SHIGUKEDUIQIDERENZHIYUZHONGCHENG。DANSHIPINPAISHIYAOYIGAOZHIDECHANPINYUYOUZHIDEFUWUWEIHOUDUNDE,ERZHEIYOUXUYAOWANSHANDENEIBUGUANLIYUHEXIEDEANHUIKUAI3ZOUSHITUZUOWEIBAOZHANG。 


  1、注重企业内部管理 


  DUIYUXIANZAIDEXXCHUJU,XUYAOJINGLIYIGEDAPOZHONGZU,ZIWOCHAOYUEDETONGKUGUOCHENG。YEXUGAOGUANZAIHENZAOYIQIANJIUYIJINGYISHIDAOWENTIDECUNZAIYIJIBIANGEDEBIYAO,ZHISHIYINWEILIYIJIUGEERTONGKUZHENGZHA。DANSHIBUDEBUCHENGREN,ZHEISHIXXCHUJUBUDEBUQUMIANDUIDEZHONGZHONGZHIZHONGDEWENTI。 


安徽快3走势图  CHUJUQIYEXUYAOZAIZUZHINEIBUYINGZAOYIZHONGZIWOXUEXI、XITONGXUEXIDEWENHUAFENWEI,PEIYANGYUANGONGZHURENWENGDEYISHI。ZHEIXUYAOGAOGUANDESHENTILIXINGYUJIANGUAN,ERBUJINJINZHISHIBIAOMIANXINGSHIDEXIEZAIZHANGCHENGNEI,JIANGZAIKOUTOUSHANG,ERSHIZHENZHENGDILUODAOSHICHU。GUANLIZHEYAOMINGBAI,ZHIYOUTOUGUOGERENXUEXI,ZUZHICAINENGXUEXI。ZUZHILINGDAOXUYAOKAISHIZHONGXINSIKAOGONGSIDEJINGYINGLINIAN,SHENKETIHUIDAOYINDAOGERENXUEXIDEZHONGYAOXING。RENDOUSHIYOULANSAN、QUQIAODENGDELIEGENXING,DANSHIZHEIZHONGLIEGENXINGCHENGDUDEJIANHUANYESHIHENRONGYIDE。DANGYIDINGDEWAIZAITIAOJIANDEZUOYONGXIA,XIAOJIDAIMANDERENYEHUIHENKUAIBIANWEIJIJIZHUDONGDE。YAOKAIFAYUANGONGDEQIANNENGBIXUYAODUI“QIANYISHI”、“YIYUAN”YU“FUWUSHIJIEDEZHENCHENGKEWANG”DENGRENLEIXINLINGHUODONGYOUXINDELIJIE。DANSHI,QIYEYAOXIANGRANGTADEYUANGONGDADAORUCIGAODEJINGJIE,TIGONGJIYUANGONGWUZHIDEFUZUHEJINGSHENDEFUZHITONGYANGZHONGYAO。 


  2、强化品牌建设 


  ZHEISHIYIGEXIANGDUIYUDIYIGEWENTIJIAOWEIZHANGYUANYIXIEDEWENTI。DANGXXCHUJUDEGUANLIZHIDUWANSHAN,YUANGONGKEYIZIWOXUEXIZIWOXIULIAN,CHANPINSHIXIANZHILIANGBAOZHANGBINGQIECHENGBENDILIANZHIHOU,JIUBIXUDAZAOBINGWEIHUZIJIDEPINPAI。 


  XXCHUJUZAIJIANSHEPINPAIFANGMIANBIXUYAOSHULIZHENGQUEDESIXIANG:CHENGGONGDEPINPAIBEIHOUBIXUYAOYOUYIGEYOUXIUDECHANPINLAIBAOZHANG、CHENGZAI、ZHICHIPINPAIDEJIAZHI。CHANPINDUIPINPAIHEXINJIAZHIDEZHICHENGDIANYUEDUO,ZHICHIMIANYUEDA,ZHICHILIDUYUEQIANG,PINPAIDECHENGGONGLVJIUYUEGAO。PINPAIHEXINJIAZHISHIDUIXIAOFEIZHEDEYIZHONGCHENGNUO。HAOCHANPINKEYISHIXIAOFEIZHETIYANDAOPINPAIDEJIAZHI,XINGCHENGDUIPINPAIJIAZHIDERENSHI,CONGERXINGCHENGDUIPINPAIDEPIANHAO,ZUIZHONGSHIPINPAIYONGYOUZHANGJIUDESHENGMINGLI。 


安徽快3走势图  XXCHUJUJIBENSHANGMEIYOUGUANGGAOXUANCHUAN,SUOYIXIAOFEIZHEBINGBULEJIEYUZHIXIAO。DANSHIHENDUOCHANPINDEYOUSHIXUYAOZAIXIAOFEIZHESHIYONGZHIHOUCAINENGTIYANDAO。SUOYICHUJUQIYEXUYAOTONGGUOGUANGGAOBAYOUDIANSHIXIANMINGQUEGAOSUXIAOFEIZHE,CHANPINDEYOUSHIYEZHIYOUTONGGUOGUANGGAODEGOUTONG,XINGCHENGXIAOFEIZHEDERENZHI,CAIKENENGFASHENGGOUMAI,CHANPINDEYOUSHICAINENGCHENGWEISHICHANGSHANGDEYOUSHI。HAOGUANGGAOKEYIJIASUPINPAICHUANBODESHENDU,BUJINKESHIPINPAIGENGKUAIDIJINRUMUBIAOXIAOFEIZHEDEYAN,ERQIEKEYIGENGKUAIJINRUTADEXIN,CONGERJIASUPINPAIJIAZHIDESHENDUCHUANBO。 


  LINGWAI,JIAQIANGPINPAIJIANSHE,GUANGGAOZHISHIQIBINGSHANYIJIAO,ZUIGUANJIANDESHIDUIJIANLIQILAIDEPINPAIJINXINGGUANLI。XIANZAICHUYUYIGEPINPAILIDESHIDAI,ZHIYOUYONGYOUJINGZHENGLIDEPINPAI,QIYECAINENGYOUGENGQIANGDADEJINGZHENGLI,GENGZHANGJIUDESHENGMINGLI。YINCICHUJUQIYEYINGGAIJINKUAIZHUANBIANSIWEI,CONGCHANPINJINGYINGZHUANXIANGPINPAIJINGYING。ERWEILERANGPINPAITUPOSUILINGDAOZHEDEGENGHUANERSHOUDAOBODONGDEXIANZHI,BIXUJIANLIPINPAIGUANLIDEZHIDUFAGUI,BAPINPAIJIANLIZAIZHIDUSHANG,RANGPINPAIGUANLIYOUFAKEYI,YOUFABIYI,DUIPINPAISHIXINGKEXUEDEGUANLI。 


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